Next-Generation Sports Games & Big Data
Sport AD
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Creators of games and markets based on the performance of the world’s best athletes, our innovative, skill-based games will keep you at the cutting edge of the sports gaming & fantasy sports arena

Sport Analytics & Data (SportAD) emerged from the Daily Fantasy Sports and sports analytics world. Sports data is an integral component of global sports coverage. It drives your customers’ engagement with their favorite teams and athletes, it is at the core of the decisions that Fantasy Sports players make about their action and it’s what drives all the products we create.

We create compelling player performance propositions based on deep sports data and redefine daily fantasy by eliminating complexities like salary caps and lengthy roster compilation. Replacing these instead with classic parlay/accumulator formats.

The result: a high-margin game which, because of its simplicity and skill-based format, appeals to both the veteran and casual player alike.


All this is powered by our cloud hosted platform, offering easy, reliable, fast integration with your existing infrastructure and/or delivery of robust white-label services. Whether you’re looking for a full-service package utilising our existing payment providers and risk management software, or a simple MatchUp API, we have the package for you. All delivered in multicurrency and multilanguage options.

Matchup API feed

White label Apps/desktop/mobile

Full TurnKey solutions

Our Games

  • Core

    At the core of our games is the Head-to-head Matchup. We use performance data and proprietary modeling to create head-to-head matchups for NFL, Soccer, NBA, MLB, Cricket, eSports and more.

  • Head-to-head Matchup

    In its simplest form, Users make predictions on which athlete will score more from our pairings. Results are based on our rigorously formulated scoring schemas and winnings determined by the number of selections made.

  • Social

    We generate another level of engagement with your customers, by appealing to the competitive player with our supplementary social games.

  • eGaming

    Unrestricted by a sportsbook definition, we apply our framework to the realm of eGaming, a vibrant and exciting space filled with users eager to find new opportunities to showcase their skills and knowledge.

  • Variants

    We have developed multiple variations of our core and social games which have been designed to provide you with comprehensive sports and eGaming coverage. Already partnered with operators across two continents, we’re excited to see what we can do for you, your brand and your customers.

Contact us

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